Case Study

Client: CattleEye

Year: 2024

Transaction Type: Sell Side

Strategic Rationale

CattleEye was founded in 2019 by repeat AgTech entrepreneur Terry Canning. The company developed a pioneering AI system which, when paired with a 2D camera, analyses animal movement patterns and body condition scoring, allowing for early detection of lameness.  The company received seed and series A funding from a range of VC and private investors, launched its first product in 2021 and quickly grew its market share, with the system being used to monitor over 100,000 cattle worldwide.  Raven was engaged by the company to help the directors evaluate their options and, specifically, to explore the possibility of a further private equity round or sale to a strategic purchaser.  

What we did


We ran a twin track process, approaching US & European PE investors with demonstrable sectoral expertise in parallel with conversations with a select group of strategic acquirors


GEA Group quickly emerged as a front-runner in the process, identifying the strong synergistic overlap between CattleEye and its Farm Technologies Division. The Raven Transactions team negotiated an offer structure that provided an exit for the existing investors, underpinned by a strong valuation

“The Raven Transactions team, led by Richard Moorehead, was instrumental in guiding us through the sale to GEA. Calm under pressure and able to cut through complex issues with a pragmatic and commercial approach,  Richard secured an excellent outcome for the company and its shareholders”

Terry Canning, CattleEye

Transactions Team

Raven brings together experienced professionals from multiple complementary disciplines to provide our clients with value-adding advice. Our team have experience on a global basis across all our service lines, aligned with a worldwide network and specialist domain knowledge.

Craig Holmes

Managing Partner


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Richard Moorehead



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Harry Gallagher



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Oliver Matthews

Associate Director


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